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    Indian Railway Vulgar ads Explained
    Articles, Blog

    Indian Railway Vulgar ads Explained

    January 9, 2020


    A few days ago I saw ads which were about vulgar ads are showing on IRCTC website Even one person also tweeted that he had seen a vulgar ad on IRCTC platform and he also filled a complaint to them IRCTC also responded to him and say they run google ads so it is not their matter Even there are several YouTubers who talks about this topic in their videos So being a digital marketer it’s my responsibility to tell you what exactly happens and whose mistake is this You can also see vulgar ads on my channel because I also use Google ads but now try to understand why these things happen If you open Google AdWord which is a Google platform If you have any kind of digital property like I have my youtube channel you might have a website or a facebook page so you can earn money from these properties by monetizing them A lot of traffic coming to this website every month so they think of monetizing it by running Google ads on it to make some revenue You will always see Google ads on their platform So due to this IRCTC allowed all the marketers to post ads on their platforms because it is a direct source of making money Because they have no competitors Problem is I am running a digital marketing institute and I can’t run ads on my business website because it’s very tough to get traffic and my purpose is to convert them or my education service So If I run ads then my competitor will post ads on my website and snatch all the audience But IRCTC has no direct competitors because even If you go to any third party website then also you will come to IRCTC platform That’s why they enable the ads section of their website Now in Google AdWords platform, we got two options for running ads The first one is placement ads In placement ads, any of my competitors will come and post his ads directly on my website Now if any user comes to my website then my competitor’s ads will be shown to him Second is Re-marketing Re-marketing means whenever you go to amazon and if you add something on your cart then the ad of that product will be shown to you everywhere But ads will be shown in only those websites which enables their ads option For example – If you come to my website lapaas then you won’t able to see any ads because I didn’t enable that option but if you go to IRCTC or any other website then ads will be shown to you Because they enabled their ads option Basically what happens in Re-marketing whenever you add something on your amazon cart then they will drop the cookie in your browser So with the help of that cookie, they will continue to show us adds Along with that, every cookie has a life duration some might have 5 days, 10 days like this Some cookies have a duration of 15 days so they will keep showing us ads until 15 days So if we look at the tweet and the screenshot so ads were about shein which is an e-commerce platform So basically what could happen is someone might be added that product due to this cookie was being inserted in their browser because of that ads were keep showing to them there could be a second option as well as which is interest-based ads Now I can show ads to my consumer on behalf of their interests So what will happen is I will show my ads to all those people in India who like online shopping But if we choose all over India then our budget will be increased so that we can only show our ads to selected people or example there are 1 lakh people who like online shopping and the cost of showing an ad to a single person cost approx one rupee so Would I spend 1 lakh daily on ads? No If our website ads were shows 10 times a day to a single person so our daily budget ill be around 10 lakh. So do I have 10 lakh rupees as a budget? absolutely not That’s why Google always show our ads on some limited places that’s why we don’t see amazon ads everywhere all the time even after adding some product into the cart So I have talked about all these things in detail in my Google AdWords series which includes 4 videos. Just go and see those videos to understand in-depth how to use Google AdWord So that’s why I don’t want to repeat all those things again One thing that has been changed and that is for registration you need to create your first google campaign People who don’t know about the campaign so first see those videos then you will get to know what I am saying First, run the testing campaign and if they ask for the card details so just click on bank transfer and then ads dashboard will be open without filling the card number Then apply all those points which I have talked about in my videos then you will understand how Gooogle Adwords works So I won’t make the video long In this video I have basically covered all the things Like, share and comment below. Goodnight and Good morning whenever you see this video