Browsing Tag: business

    Indian Railway Vulgar ads Explained
    Articles, Blog

    Indian Railway Vulgar ads Explained

    January 9, 2020

    A few days ago I saw ads which were about vulgar ads are showing on IRCTC website Even one person also tweeted that he had seen a vulgar ad on IRCTC platform and he also filled a complaint to them IRCTC also responded to him and say they run google ads so it is not their matter Even there are several YouTubers who talks about this topic in their videos So being a digital marketer it’s my responsibility to tell you what exactly happens and whose mistake is this You can also see vulgar ads on my channel because I also use Google ads but now try to understand why these things happen If you open Google AdWord which is a Google platform If you have any kind of digital property like I have my youtube channel you might have a website or a facebook page so you can earn money from these properties by monetizing them A lot of traffic coming to this website every month so they think of monetizing it by running Google ads on it to make some revenue You will always see Google ads on their platform So due to this IRCTC allowed all the marketers to post ads on their platforms because it is a direct source of making money Because they have no competitors Problem is I am running a digital marketing institute and I can’t run ads on my business website because it’s very tough to get traffic and my purpose is to convert them or my education service So If I run ads then my competitor will post ads on my website and snatch all the audience But IRCTC has no direct competitors because even If you go to any third party website then also you will come to IRCTC platform That’s why they enable the ads section of their website Now in Google AdWords platform, we got two options for running ads The first one is placement ads In placement ads, any of my competitors will come and post his ads directly on my website Now if any user comes to my website then my competitor’s ads will be shown to him Second is Re-marketing Re-marketing means whenever you go to amazon and if you add something on your cart then the ad of that product will be shown to you everywhere But ads will be shown in only those websites which enables their ads option For example – If you come to my website lapaas then you won’t able to see any ads because I didn’t enable that option but if you go to IRCTC or any other website then ads will be shown to you Because they enabled their ads option Basically what happens in Re-marketing whenever you add something on your amazon cart then they will drop the cookie in your browser So with the help of that cookie, they will continue to show us adds Along with that, every cookie has a life duration some might have 5 days, 10 days like this Some cookies have a duration of 15 days so they will keep showing us ads until 15 days So if we look at the tweet and the screenshot so ads were about shein which is an e-commerce platform So basically what could happen is someone might be added that product due to this cookie was being inserted in their browser because of that ads were keep showing to them there could be a second option as well as which is interest-based ads Now I can show ads to my consumer on behalf of their interests So what will happen is I will show my ads to all those people in India who like online shopping But if we choose all over India then our budget will be increased so that we can only show our ads to selected people or example there are 1 lakh people who like online shopping and the cost of showing an ad to a single person cost approx one rupee so Would I spend 1 lakh daily on ads? No If our website ads were shows 10 times a day to a single person so our daily budget ill be around 10 lakh. So do I have 10 lakh rupees as a budget? absolutely not That’s why Google always show our ads on some limited places that’s why we don’t see amazon ads everywhere all the time even after adding some product into the cart So I have talked about all these things in detail in my Google AdWords series which includes 4 videos. Just go and see those videos to understand in-depth how to use Google AdWord So that’s why I don’t want to repeat all those things again One thing that has been changed and that is for registration you need to create your first google campaign People who don’t know about the campaign so first see those videos then you will get to know what I am saying First, run the testing campaign and if they ask for the card details so just click on bank transfer and then ads dashboard will be open without filling the card number Then apply all those points which I have talked about in my videos then you will understand how Gooogle Adwords works So I won’t make the video long In this video I have basically covered all the things Like, share and comment below. Goodnight and Good morning whenever you see this video

    Horden Railway Station construction
    Articles, Blog

    Horden Railway Station construction

    January 9, 2020

    Well we spend a lot of time working with people
    around the country to invest in different projects, rail projects like this. Actually, it’s one thing to see it on your
    desk but it’s another to come and see it in person and I really just wanted to see
    progress as things are about to get under way this evening on building this brand-new
    station. Well my understanding is that this is the
    biggest community not served by a station that has a railway line running right the
    way through. I think 57,000 odd people and so I think it’s really important to get
    those connections back. This line will take people direct there will
    be a train each hour and I think it will really help the local community get about. Be able
    to, perhaps its travelling for work, perhaps it’s for travelling for pleasure but it
    prevents people from having to jump in the car every time they want to get somewhere
    and not everyone has access to that so I think it will make a big difference and it’s exactly the sort of thing we’re supporting up and down the country. I know the county council kicked it off, I
    know the local enterprise partnership’s been involved. I know the money from the New
    Stations Fund from the Department for Transport has been involved, £10.5m in total. And I
    know the whole community will want to come here for the opening to see that later in
    the spring/summer. It’s enormously important, it shows how
    when different bits of different authorities, different groups get together you can really
    achieve things and that’s why I think it’s so exciting to see this development this morning.
    And well good luck with the construction phase, I look forward to coming back, perhaps on
    the train next time. It’s great to see the Secretary of State
    for Transport here this morning looking at the work so far on the new railway station
    at Horden. Work on the station literally about to start in the next couple of days and obviously
    we’re looking at an opening date at the end of April. I think it shows how important
    it is for the region in terms of this new station. We don’t have new stations being
    built very often. This has been a long-held ambition in the east of County Durham to have
    a station here at Horden and it’s fantastic seeing it come into fruition and to have the
    secretary of state here visiting this morning. It never made any sense to have the line going
    straight through without a station here and that’s why it’s taken such a long time
    to be able to build this new station, but it is fantastic now to see this being built.
    It will give people access to employment, importantly, whether that’s in Teesside,
    Hartlepool, Sunderland, Tyneside. And obviously the car parking is being built
    here of a size to accommodate well over 100 cars so that people can leave their vehicles
    here and then access the rail services to get to where they need to get to. So, we’re
    very excited about the project it really is good seeing this come to life and we’re
    really looking forward to the opening of the station later this year.

    Laff Mobb’s Laff Tracks – A Testimony to All the Mother Fathers ft. Pretty Ricki | truTV
    Articles, Blog

    Laff Mobb’s Laff Tracks – A Testimony to All the Mother Fathers ft. Pretty Ricki | truTV

    January 4, 2020

    Yeah. All right.
    Where the parents at? Parents, where are you?
    Parents? Parents? Parents? [ Scattered applause ] [ Laughs ] Exactly. Ex– You hear that clap? ‘Cause there is no such thing
    as happy parents. I got two kids.
    I got a boy and a girl. The boy —
    that’s the one I like. I don’t hate the girl.
    I hate her mouth. They’re two separate entities. Well, I took both of
    these entities to church on Mother’s Day, not knowing
    that they were letting all the little kids get up and give a testimony
    about their mother. In front of the
    entire congregation, my child gets up,
    grabs the microphone, and says, “Giving honor to God,
    who is the head of my life. I want to thank everybody
    who was here today. I want to thank God.
    I want to thank Jesus. I want to thank the Holy Spirit. I want to thank Pastor.
    I want to thank First Lady. I want to thank all
    Pastor girlfriends. [ Laughter ] I want to thank my mom.
    She’s here. She’s sitting
    all the way in the back. And the reason why she’s sitting
    all the way in the back is ’cause we was late. [ Laughter ] And everywhere we go, we always
    sit all the way in the back ’cause we always late. And I know why we always late. ‘Cause sometimes
    when we’re at our house, my mom has communion juice. [ Laughter ] And my mom drinks that juice
    without Jesus. And sometimes when my nana
    comes to our house, my nana gives us money. And then when my nana leaves,
    my mom takes that money. [ Laughter ] Then she says
    we’re gonna go to the store, but every time we get
    to the store, she says, ‘Don’t look at nothing!
    Don’t touch nothing! Y’all just like your broke
    daddy. Y’all ain’t nothin’!’ She’s so mad at us,
    and she’s so mean. She’s always yelling at us,
    and th– I really love my mom
    ’cause she’s a good mom. She’s the gooderest mom
    of all the moms, but you know
    who’s gooderer than my mom? My father. Want to know why
    he’s gooderer than my mom? ‘Cause he’s not just a father.
    He’s a motherfather. [ Laughter ] Want to know how I know? ‘Cause that’s what
    she calls him all the time. She says,
    ‘You stupid motherfather. I know you was at
    Keisha house last night. I’m gonna take my foot
    and put it in your ask!’ That’s what she says to him. But he’s not
    the only motherfather. I’m a little motherfather! And my nana on my dad’s side
    is a nosy motherfather. And my teacher, Mrs. Smith,
    is a stupid motherfather. And sister Nancy,
    you a loose motherfather. You always give everybody
    your cookies. Nobody didn’t even ask for them.
    They’re nasty! [ Giggles ] Uh, Deacon Jones,
    you a stinkbreath motherfather. Every time somebody asks you
    if you want some gum and you say no,
    that’s not of God. You have the devil
    in your throat. Somebody should rebuke
    your throat, rebuke your throat,
    rebuke your throat! [ Cackling ] Uh-oh. Mommy, how you come you
    makin’ this face to me? [ Growling ] You want me to get down? You gonna go like this to me,
    like how you always do when we’re at our house
    and I start crying. You tell me you’re gonna
    give me something to cry for
    and I’m gonna shut up? Okay. I got to go
    ’cause my mom’s comin’. And she’s a scary motherfather.” [ Laughter ]

    Tracking your plastic: Exposing recycling myths (Marketplace)
    Articles, Blog

    Tracking your plastic: Exposing recycling myths (Marketplace)

    November 29, 2019

    [♪♪] [David] We’re stepping into
    the shadows of the world’s multibillion-dollar
    recycling industry. Look in there. That is huge! To find out why Canada’s Blue
    Box plastic ends up on the other side of the world. So we’re about five hours
    north of Malaysia’s capital. This is really the epicentre for
    the plastics recycling industry. So we’re going to take our
    hidden cameras inside some of their factories, and the reason
    we’re doing hidden camera is this is a very
    secretive industry. We’ve created a fake company. We’re calling it
    ‘Market Plastics’. We’re pretending to be plastic
    dealers visiting from Canada. [cameraman] We’re good? [David] All right.
    I can see you. You can see me.
    We’re good. [David] Inside this factory,
    we see workers exposed to potentially toxic fumes
    without proper protection. We’re offering to sell the
    owners Canadian plastic. They want it. But there’s a catch. [♪♪] [David] Recycling
    is so profitable, they’re willing to break
    the law to get your plastic. The recycling business is
    a mystery to most of us. That’s why we’re
    testing the system. In the province with
    Canada’s best recycling record, British Columbia. It’s where we’re buying
    our own used plastic, 9 tonnes of it, and
    hiring three companies, with big green
    promises, to recycle it for us. But what they don’t know…we’re
    tracking their every move. [♪♪] Whoa. Big, big, big mountain
    of plastic in there. We know Malaysia is a dumping
    ground for Canadian plastic. Holy-moly! Look at how big this is. Just take a look! Look how far it goes. [♪♪] This is just one dump, one dump. A vast field of
    plastic, two-storeys high. It’s cheaper to send here
    rather than recycle at home. [♪♪] See if we can look
    in the back here. Marysville, Ohio. That gives you the sense of just
    how far this stuff has come, completely to the
    other side of the world. Only to be dumped. This is from Italy. Pennsylvania, New York. Look, a Wal-Mart bag. It’s like a world tour, but in a
    big pile of what was supposed to be recycled and
    was instead just, you know, polluting this land. [♪♪] To find Canadian plastic,
    we need to sneak into this recycler’s yard. Okay.
    So let’s do it. [Rustling]
    This is Canadian Tire. This is Marketplace, IGA. This is Real
    Canadian Superstore. Compliments.
    The Dollar Store. A sea of Canadian plastics, now
    likely to be dumped or burned. Lots more Canadian. Another No Frills. [Rustling]
    Area code 604, British Columbia. It’s just Canadian plastic waste
    intended for recycling all over the place here. And it’s like a mountain, with
    no indication any work’s being done. The reason why? This place has been shut down. [♪♪] Malaysia is raiding
    ports where plastic arrives, trying to stop the flow. [♪♪] Environment minister Yeo Bee Yin
    says her ministry has shut down about 150 illegal recyclers, but
    it’s clear Canadian plastic is still pouring in. [Forklift beeping] This is smuggling. [♪♪] [David] Most of us
    take the time to recycle, but few of us go as far
    as Natasha Sumera from Burnaby, B.C. So why do you do this? Like this is not most people. [Natasha] I hope
    it’s most people. [Chuckles] [David] Natasha doesn’t
    just recycle her plastic… -All right.
    -Okay, That’s it. [David] ..she
    goes a step further. [Natasha] Take a right. –collecting anything that isn’t
    picked up by the city and taking it to the depot herself. I think that if the
    municipalities are promoting recycling, I trust that,
    once it gets to their hands, that they’re
    actually processing it. – And that’s it.
    – Easy peasy. – Yep.
    – Okay, away we go. I think that we have a
    responsibility to do our part to take those resources and renew
    them and reuse them as many times as we can. [David] But is that what’s
    happening with our plastic? And why is so much
    ending up in Malaysia? [David] Lydia Ong wants to
    show the world the consequences. [David] The former
    politician-turned-activist takes us to the site of what
    was once a pristine forest. This is what it looks like now. [Fire crackling] [♪♪] [David] As we’re
    leaving, fires have started. Oh, now you smell it. All of this
    plastic burning again. I don’t know if someone’s lit it
    on fire since we’ve been further back there in the forest, or
    it’s just the heat has started up again. We’re not going to hang out here
    long because this is a lot of toxic chemicals
    going up into the sky. [♪♪] All out there. They’re all factories? Yes. [David] Evon Chee and her family
    are exposed to the toxic air every day. What is it like living around
    all of this plastic recycling? [David] And it’s her
    family paying the price. [♪♪] [David] We head next to
    a company that employs 1000 workers. [David] Some of them live
    on the factory site and, once again, we see them
    exposed to those potentially toxic fumes. [David] The C.E.O. tells us we’ll need to lie on
    the shipping label to get our plastics in. [David] But there’s more. [David] He admits to taking
    kickbacks from other companies to illegally import
    plastic for them, and in our case, from Canada. [Birds cawing] [David] So where are
    we heading right now? Back with Lydia, who has
    one more place to show us. [David] She believes it’s
    why people in her town are getting sick. – So upriver–
    – Yes. –is all the recycling industry?
    – Yes. When you– when you think that
    what might be polluting your water is plastic that’s
    coming from a place like Canada, what do you think? [David] So we just scoop here. There’s a film on top. And in that film are these tiny
    little white plastic pieces, pellets, that are being
    ejected upriver from those recycling plants. [Water rushing] This brings it home, doesn’t it? Those tiny white pellets,
    the billions of them there, were a juice container,
    or a salad container, or something just
    a few months ago, and now they’re here. People are fishing here. There’s farms downriver. It gives you a
    sense of the impact, and all this plastic of course
    is coming from places like Canada. [David] “The Truth
    About Recycling” continues. [♪♪] [David] We’re testing the
    Canadian recycling system, buying 9 tonnes of
    plastic, diverting it to a warehouse in BC,
    and installing satellite tracking devices. You want it to be
    invisible to the eye. [David] Hayley and Chris are
    with the Basel Action Network. They specialize in
    covert tracking. They connect with a GPS
    satellite every two to three minutes and then show
    you on a map within 10 metres where they are. [David] If these get in trucks,
    we’ll be able to see where they go, if they
    get on ships, we’ll get to see where they go.
    -Yep. No problem with any of that. Yeah.
    They work worldwide. [David] Let’s put these
    Trojan plastic bales back in the recycling stream… [ Thudding ] [David] getting three
    companies with ties to recycling programs to haul it away. Merlin Plastics says it’s
    committed to a more sustainable future. GFL, an environmental
    solutions leader. Waste Connections
    encourages recycling and reuse. [♪♪] [David] Recycling is a
    billion-dollar business in Canada. Recycling works very well for
    the recycling industry because it makes a huge profit. [David] And this expert thinks
    that’s part of the problem. Does it work well
    for the environment? No.
    Does it work well for the Canadian population? No. Does it work well for
    our stance in the world? No. [David] Myra Hird is a waste
    management expert at Queen’s University. So environmentally,
    recycling is not a good idea. [David] Really? Really. [David] There’s a lot of people
    who are taking that blue bin out to the curb–
    -Absolutely, yes. [David] –who would think
    what are you talking about? So–
    [David] But is that not true? Well, no.
    It’s not true at all, because every time we
    recycle some kind of item, some kind of product,
    that means that we are– it’s undergoing some kind
    of chemical process, which creates its own waste. [David] Should we
    just not be recycling? Well, recycling should be
    really down as a last resort. [David] Reduce, reuse, recycle.
    -Yes, yes. [David] We always heard
    it in school, right? Yes, yes.
    And we all grew up with this, you know? [David] But we just go
    directly to recycling. We go to recycling
    because that’s the easiest one. [David] We show Mira what
    we discovered in Malaysia. You see it there,
    plastic being melted down. No safety equipment. [David] So you really
    are left wondering, is that what people had in
    mind when they took their recycling out? I think Canadians are– will be
    shocked and highly disturbed, as they should be. [David] Back in Vancouver,
    our trackers are on the move. Okay, so straight
    down this road. [David] The first batch taken by
    Merlin Plastics to recycle stays in BC. We’re on its trail with Natasha. A third of our stuff
    ended up right here. Okay. [David] They tell
    us it was cut up, reprocessed and pelletized,
    which means turned into tiny little small pieces. In short, it’s being recycled. That’s great! [David] What about the
    plastic we sent to GFL? Turns out it also stayed in
    BC– but not to be recycled. So, what does this say up there? [Natasha] Waste to
    energy facility. [David] Our plastic
    bale came in here, went in there and
    they incinerated it. [Natasha] Okay. [David] They burned it. No. I didn’t realize that
    plastic was getting burned. [David] GFL tells us there isn’t
    demand for our kind of plastic. So burning it is the
    cost-effective solution. [Natasha] Yeah.
    That doesn’t– [Chuckles] That doesn’t seem quite right. I think there’s a lot of energy
    that probably goes into the production of the
    plastic on the front end, and then for it to only be used
    once and then literally burned– [ Chuckles ] –is crazy. [David] In fact, burning creates
    toxic ash that needs to be disposed of. Finally, there’s the batch
    with Waste Connections. Do you see the
    trucks that are in there? Yeah. [David] It’s also still in BC. What does that look like to you? Uh, dump trucks. [David] And Natasha
    is in for a surprise. I mean, you see– Holy, yeah. [David] –it’s all
    just going in. I mean, this is a landfill. Yeah. [David] Is this where you
    figured it would end up? No.
    It’s definitely not where I thought my recycling
    would end up. [David] Remember, Waste
    Connections encourages recycling and reuse. This is, like, the opposite of
    what I think is happening to that magical blue box
    when it gets put– [David] This is the thing
    you’re trying to avoid! Yeah. Even when you make an effort
    to put it in the blue bin, if it still ends up here,
    that’s discouraging. [David] Discouraging,
    but as it turns out, not illegal. Recycling haulers in BC
    have no obligation to actually recycle the plastic. In this case, Waste
    Connections says there was a miscommunication,
    and that’s why our plastic landed in the landfill. Really shocking to, like,
    see this and to hear that, um, because that’s definitely
    not the– the story that we’re told about what
    happens to our recycling, or why we should recycle. [David] This is
    your “Marketplace.” Mountains of our
    plastic burned overseas. Tons of it dumped in
    a Canadian landfill. Disappointing, for sure. [David] The system seems broken. Turns out only 9% of
    plastic is recycled in Canada. That’s why experts always
    point to one solution– use less plastic. But behind the scenes,
    a powerful group is fighting that solution. Plastic use actually
    protects the environment, but most of all it
    protects human health. [David] Joe Hruska
    helped pioneer the blue box. Now he represents the
    Canadian plastics industry, including many recyclers. We’re here to make sure the
    right policies are in place that manage all packaging,
    not just plastics. [David] But policies aimed at
    curbing plastic use have been attacked by his group’s members. In 2012, the industry fought
    against Toronto’s proposed plastic bag ban, and when
    Victoria tried the same, they went to court and won. To the observer on the side,
    it might well seem hypocritical to say recycling’s going
    to work so much better, trust us, it’s coming–
    and at the same time be fighting in court. So, um, I don’t see
    it as hypocritical. The plastic bag is actually
    one of the most highly reused items around. It has a 90% reuse
    and recycling rate. So when it comes to reduction,
    plastics is the epitome of reduction. [David] If plastics is
    the epitome of reduction, why are millions of Canadian
    bags ending up overseas? And in Canada’s landfills? These are bags that are from
    a bunch of Canadian brands. There’s No Frills. This one is from Wal-Mart. This is from one of
    the Co-Op stores, a Canadian Tire. All big Canadian brands,
    all from Canadian stores. All of it we found in Malaysia. Someone made a choice
    to not recycle it here in North America, okay? [David] Well, is
    that a good choice? Well, I don’t think
    it’s a good choice. If we can’t recycle
    it here in Canada, let’s work with all four “R”s. At least keep it
    out of the landfill. That is the better
    environmental practice. [David] Has recycling
    been working? We can always do better.
    When it comes to plastics, our target is 100% recycling
    and recovery of those materials. [David] But we’re a long,
    long way from that right now. 9% of the plastic that we use
    in this country being recycled. Why should people
    believe you now? It sounds like a bridge too far,
    but I really believe with the new technology and the
    collection that 100% is possible. [♪♪] [David] But we’re
    nowhere close yet. So now what? For eager recyclers
    like Natasha, who have seen first-hand
    a recycling system seemingly broken. Seeing this,
    knowing what’s happened, will it cause you to
    change your habits? I want to say no,
    because I still am maybe, like, a little bit hopeful,
    but this drives that home. That if it’s not
    getting recycled– [David] Mmm-hmm. –the way that I
    think it should be, then I should
    probably even use less. [♪♪] [David] This isn’t
    the end of the story. We’re going to keep following
    the business of recycling, and we want to hear from you. Email us, [email protected],
    and join the conversation on Facebook, Instagram and Twitter.

    Gary Kovacs: Tracking the trackers
    Articles, Blog

    Gary Kovacs: Tracking the trackers

    November 22, 2019

    Translator: Timothy Covell
    Reviewer: Morton Bast I don’t know why, but I’m continually amazed to think that two and a half billion of us around the world are connected to each other through the Internet and that at any point in time more than 30 percent of the world’s population can go online to learn, to create and to share. And the amount of time each of us is spending doing all of this is also continuing to go grow. A recent study showed that the young generation alone is spending over eight hours a day online. As the parent of a nine-year-old girl, that number seems awfully low. (Laughter) But just as the Internet has opened up the world for each and every one of us, it has also opened up each and every one of us to the world. And increasingly, the price we’re being asked to pay for all of this connectedness is our privacy. Today, what many of us would love to believe is that the Internet is a private place; it’s not. And with every click of the mouse and every touch of the screen, we are like Hansel and Gretel leaving breadcrumbs of our personal information everywhere we travel through the digital woods. We are leaving our birthdays, our places of residence, our interests and preferences, our relationships, our financial histories, and on and on it goes. Now don’t get me wrong, I’m not for one minute suggesting that sharing data is a bad thing. In fact, when I know the data that’s being shared and I’m asked explicitly for my consent, I want some sites to understand my habits. It helps them suggest books for me to read or movies for my family to watch or friends for us to connect with. But when I don’t know and when I haven’t been asked, that’s when the problem arises. It’s a phenomenon on the Internet today called behavioral tracking, and it is very big business. In fact, there’s an entire industry formed around following us through the digital woods and compiling a profile on each of us. And when all of that data is held, they can do almost whatever they want with it. This is an area today that has very few regulations and even fewer rules. Except for some of the recent announcements here in the United States and in Europe, it’s an area of consumer protection that’s almost entirely naked. So let me expose this lurking industry a little bit further. The visualization you see forming behind me is called Collusion and it’s an experimental browser add-on that you can install in your Firefox browser that helps you see where your Web data is going and who’s tracking you. The red dots you see up there are sites that are behavioral tracking that I have not navigated to, but are following me. The blue dots are the sites that I’ve actually navigated directly to. And the gray dots are sites that are also tracking me, but I have no idea who they are. All of them are connected, as you can see, to form a picture of me on the Web. And this is my profile. So let me go from an example to something very specific and personal. I installed Collusion in my own laptop two weeks ago and I let it follow me around for what was a pretty typical day. Now like most of you, I actually start my day going online and checking email. I then go to a news site, look for some headlines. And in this particular case I happened to like one of them on the merits of music literacy in schools and I shared it over a social network. Our daughter then joined us at the breakfast table, and I asked her, “Is there an emphasis on music literacy in your school?” And she, of course, naturally as a nine-year-old, looked at me and said quizzically, “What’s literacy?” So I sent her online, of course, to look it up. Now let me stop here. We are not even two bites into breakfast and there are already nearly 25 sites that are tracking me. I have navigated to a total of four. So let me fast-forward through the rest of my day. I go to work, I check email, I log onto a few more social sites, I blog, I check more news reports, I share some of those news reports, I go look at some videos, pretty typical day — in this case, actually fairly pedantic — and at the end of the day, as my day winds down, look at my profile. The red dots have exploded. The gray dots have grown exponentially. All in all, there’s over 150 sites that are now tracking my personal information, most all of them without my consent. I look at this picture and it freaks me out. This is nothing. I am being stalked across the Web. And why is this happening? Pretty simple — it’s huge business. The revenue of the top handful of companies in this space is over 39 billion dollars today. And as adults, we’re certainly not alone. At the same time I installed my own Collusion profile, I installed one for my daughter. And on one single Saturday morning, over two hours on the Internet, here’s her Collusion profile. This is a nine-year-old girl navigating to principally children’s sites. I move from this, from freaked out to enraged. This is no longer me being a tech pioneer or a privacy advocate; this is me being a parent. Imagine in the physical world if somebody followed our children around with a camera and a notebook and recorded their every movement. I can tell you, there isn’t a person in this room that would sit idly by. We’d take action. It may not be good action, but we would take action. (Laughter) We can’t sit idly by here either. This is happening today. Privacy is not an option, and it shouldn’t be the price we accept for just getting on the Internet. Our voices matter and our actions matter even more. Today we’ve launched Collusion. You can download it, install it in Firefox, to see who is tracking you across the Web and following you through the digital woods. Going forward, all of our voices need to be heard. Because what we don’t know can actually hurt us. Because the memory of the Internet is forever. We are being watched. It’s now time for us to watch the watchers. Thank you. (Applause)


    Why advertisers are tracking your emojis ?

    November 18, 2019

    This is an ad for the 2018 Camry that Toyota
    published on Twitter. They also published this one. And this one. For this one campaign, Toyota released 83
    different versions of the same ad, and every version targeted different users — not based
    on their gender or their age, their political affiliation or their location. The ads targeted users’ emotional states through
    their emojis. A targeted ad is where a company shows their
    ads to only certain kinds of people, certain people who are more likely to buy their products
    or like their message. That’s why as someone who creates videos
    just like this one, I see ads for Adobe’s video-making products in my Facebook feed. But in 2016, Twitter began giving advertisers
    access to emoji data like who is posting what and when and which emojis are the most popular. That is totally unique compared to advertising
    before this. Emojis have an emotional context paired with
    them and that lets advertisers better gauge the feelings expressed in people’s tweets. With emoji targeting, every highly tailored
    ad would be triggered by the emojis a user would post, in real time. Tweet a pizza emoji and Domino’s would reply
    with a coupon. Tweet any emoji at Google and get a handy
    link for the top search results on their platform. Tweeted a heart eye emoji today? Well, Toyota might determine that you’re feeling
    positive and serve you this ad while you’re in that feel good mood. Some emojis are pretty obvious right. Smiley face, I’m happy. Frowny face, I’m sad. But you know there’s a bunch of emoji which
    are much more — the line’s much more fine between what that person is actually feeling
    or thinking at the time. For those emojis that express more ambiguous
    emotions, advertisers can use artificial intelligence to predict if an emotion is used in a positive
    negative or neutral context. Let’s look at Toyota again. In January of 2017, Donald Trump tweeted a
    major criticism of the company for planning to build a plant in Mexico. After that tweet was posted, the number of
    social media posts about the automaker spiked. But if you look at this chart, you can see
    how people felt about Toyota not just how much they talked about it. Right after Trump’s comments, the percent
    of negative posts spiked when compared to positive posts about the company. For an advertiser, knowing how people are
    feeling is immensely valuable, and they can target consumers with positive feelings and
    avoid those with more negative ones. Emojis are just one more tool for advertisers
    to assess people’s emotions. The idea is that if the advertisers are using
    it effectively going to see more relevant ads. But regardless of how relevant those ads are,
    the process is never going to be fully transparent. As a consumer it’s difficult if not almost
    impossible to tell what information a marketer is using to target you. Most advertisers argue that tracking the emojis
    you use is no different than tracking the keywords you use on Google, because you volunteered
    that information publicly. You shared that data freely with a free website
    that is ad supported, you should be able to understand that the same type of thing is
    going to happen on a social media platform. But consumer advocacy groups disagree. They argue that advertising to people
    based on a psychological profile of their emotions is intrusive. About half of Americans
    share a similar skepticism, many of whom aren’t confident that social media sites actually
    protect their data. And emojis are part of that data. For all the privacy concerns, emoji advertising
    is still in its infancy and though it only exists right now on Twitter, it wouldn’t be
    a far leap to see multiple platforms offer a similar service in the future. And in the best case, we may get ads that give
    you immediate and valuable information. Maybe you’ll post an eggplant emoji and Durex
    will send you a condom emoji with 10 percent off your next purchase. Or if you don’t like your emoji data being
    used, maybe you just don’t use emojis. Yeah, right.