Browsing Tag: and

    Articles

    Japan mascot shows bear necessities for marketing success

    September 16, 2019


    A clumsy bear mascot for a remote Japanese
    farming region has rocketed to superstar fame and notched up an unlikely marketing triumph
    in a nation obsessed with all things cute. The life-sized Kumamon and his now nationally
    ubiquitous image — red cheeks and doughy physique — are found on everything from pastries
    and keychains to airplanes and purses. Most local mascots linger in relative obscurity
    but Kumamon draws hundreds of camera-toting fans at public events. He makes national television
    appearances and his wobbly signature dance — once performed for the emperor and empress
    — has notched up more than two million views on YouTube. Rivalling the success of Hello
    Kitty or Mickey Mouse in Japan, the black bear has rung up a commercial fortune for
    his rural birthplace, and become a closely-watched marketing case study. The phenomenon has tickled
    officials from his home in Kumamoto, a prefecture in the far south which barely registers with
    many Japanese, let alone outsiders. “Definitely Kumamoto’s prominence has increased in the
    eyes of the public,” said Masataka Naruo, brand officer for the local government. The
    rise of Kumamon — who has more than 300,000 followers on Twitter — is all the more striking
    given the ferocious competition among mascots, known in Japanese as “yuru-kyara” (laid back
    characters). They are pressed into service to represent everything from cities to companies
    or even prisons, with the licensed character industry worth about $30 billion a year, including
    copyright and merchandising. That is more than the Japanese, who love to read, spend
    on books. In just two years, Kumamon has generated $1.2 billion in economic benefits for his
    region, including tourism and product sales, as well as $90 million worth of publicity,
    according to a recent Bank of Japan study. The national craze marks an auspicious combination
    of charm, calculated planning and good fortune. TV show writer Kundo Koyama, best known for
    his work on the Iron Chef cooking series, was charged with promoting the prefecture
    when a new bullet train service linking Kumamoto with the commercial hub of Osaka was being
    launched in recent years. Koyama then asked celebrated art director Manabu Mizuno to create
    a campaign logo, and threw in the cuddly Kumamon as a bonus. But his folksy construction won
    over local officials who were advised to let businesses use his image free of charge as
    long as it promoted the region, directly or indirectly. And instead of selling a little-known
    area of the country and local products such as plums or chestnuts, they marketed the bear.
    “In big cities, all of Japan’s prefectures are constantly engaged in this fierce competition
    for publicity to lure tourists, investment and to promote local products,” said Naruo,
    the brand officer. “But city people get their guard up when they see that kind of thing,
    so we needed to come up with a new and eye-catching way to promote Kumamoto.” That included a
    national tour with the once-publicity shy bear now seen bungee-jumping, holding witty
    press conferences, or taking a dip in Japan’s famous hot springs. The prefecture’s governor
    lectured at his alma mater Harvard University last year with its sales titan by his side.
    Free licensing and promoting the character rather than the region was a key reason for
    Kumamon’s success as his image could be used in national campaigns, while the generic design
    appealed to a wide audience. That meant Kumamon could appear on bread or T-shirts, as well
    as BMW’s MINI or crystal figurines made by luxury name Baccarat. But mascot challengers
    are everywhere, including Funasshii, the unofficial mascot of an area near Tokyo. The cuddly yellow
    “pear fairy” rocks out with a vigorous dance that has struck a chord with a population
    who grew up on cartoons and “manga” comic strips. And in a place where fame can disappear
    in a blink of an eye, Kumamon’s future rests on staying relevant as a local spokesman,
    not national fame, said Shogo Toyota from Osaka’s Research Institute for Culture, Energy
    and Life. “Kumamon’s true role is to be a medium for boosting Kumamoto’s brand image,”
    he said. That point is not lost on regional officials who want to bring the bear back
    to his roots. “What we’re trying to sell is not Kumamon, but Kumamoto prefecture,” Naruo
    said.

    The Trains-Formers Christmas Special
    Articles, Blog

    The Trains-Formers Christmas Special

    September 16, 2019


    ‘Twas the night before Christmas in deep outer space, on the orbiting switch yard called CyberSteam Base. Here the best engines were trained and selected, to turn into robots, and keep Earth protected. Merry Christmas, Trains-Formers. You’ve all been recruited! Best Christmas ever! No joke! I just tooted! My name is the Trouble Tron. Sentient A.I. I’m your trainer, your teacher, your eye in the sky. When my sensors sense trouble, my beacon will glow. But so far this Christmas, I sense nothing… Uh oh. It seemed Christmas Eve was about to derail. When a portal appeared. Solar system for scale. Attention Trains-Formers! Combine on the double! I’m detecting a butt-load of outer space trouble! And just at that moment, as if on cue… A butt-load of trouble trains-formed into view. I’ve traveled through unlighted oceans of time… To deliver a message. Could you do it in rhyme? Cease all jubilation, or you’ll be destroyed! But we’re the life of the party! Well I’m the Black Hole of Joy!!! My rampage won’t stop until all fun is through! If I can’t be happy, then neither can you! As the monster approached, its shape blocked out the moon. This is awfully dark. For a Christmas cartoon. Unhappy New Year, and bad tidings to all! Behold the Black Hole’s anti-joy protocol! I’ll crush Santa Clause in the sleigh that he flies in. ‘Cause nothing escapes from my e-vent horizon! Onlookers despaired as all toys were accreted. How much joy is a toy once it’s been super-heated!? Oh hey. No big deal. I just wanted to mention… There’s a monster down here that requires some attention. It’s sucking up all of the Christmas time stuff. And it’s killing my upspeed. Enough is enough. In a flash, the Trains-Formers deployed from their base… To meet trouble head-on, and gets up in its face. That’ll be quite enough of your anger displacement… Your heart has collapsed, and could use a replacement. Spoiler alert! ‘Cause I’m predicting a twist! The bad guy’s too strong and you cease to exist! Ahhhhhhhhhhhh! You trains-forming twerps should have stayed at your post… ‘Cause I eat Christmas cheer and I toot Christmas ghosts. (Prolonged nuclear toot) I see you like twists! Well here’s one for you. I’m more than a face. I’m a Trains-Former, too! You won’t ruin everyone’s Christmas this time! Who’s gonna stop me!? Trouble Train Prime!!! (Crowds cheer) We acted too quickly, not weighing the risk…. And almost became an accretion disk. No worries Trains-Formers! That’s not how this ends. Because a hero can’t lose when they’re surrounded by friends! (Children cheering) With a big blast of light ten times brighter than Vega… Trouble Train Prime had become… Trouble Titan: OMEGA!!! Hey that’s not fair! I don’t have my own team! “Accrete THIS!” They said curtly, and focused their beam. Our positive charge beats your negative mood! I can’t withstand kindness of that magnitude! In the blink of an eye, the Black Hole was no more… As a ray of loving kindness re-ignited his core. Sometimes we need our friends to remind us who we are. Turns out you’re not a black hole at all I’m a shiny Christmas Star!! Thank you Trains-Formers! You’ve stilled my defiance! Because this is a metaphor… And not ACTUAL science. And so… With Christmas set right, and all gifts in their places… The Trains-Formers made tracks back to deep outer spaces. Thank You Trains-Formers! Until next time we meet … May you let love TRANSFORM you. Mission: complete!

    Online Tools to Navigate UH Parking & Transportation
    Articles, Blog

    Online Tools to Navigate UH Parking & Transportation

    September 16, 2019


    With classes one week away, the University of Houston campus is already buzzing. We want to make sure that they think about how they are going to get
    to campus. There are going to be an additional 1,000 students living on campus. A lot more foot traffic around Cougar Village
    and coming into the interior of campus. But it’s not just more students. In and
    around campus you’ll find plenty of construction. People really need to think about coming for work and coming to campus
    a little bit earlier, allowing for extra time and being patient… as they come into campus in their cars. They may have forgotten what it’s like to be
    here on the first day and we want to make a smooth transition for our campus. THERE’S A NEW RESOURCE TO HELP THE CAMPUS COMMUNITY NAVIGATE … A NEW WEB
    PAGE CREATES ONE STOP SHOPPING FOR UH PARKING AND TRANSPORTATION RESOURCES FOR FALL 2010. People can use that for all of their transportation needs, whether they want to
    learn how to get to campus on the METRO buses, Cougar Line which… … if they park in an outlying lot. This will have all of those questions and
    FAQ’s that they may need to make their ride into campus that much smoother. THERE IS ALSO A UH TRAFFIC TWITTER, WITH REAL
    TIME INFORMATION ON WHERE TO PARK. Our UH police department is maintaining that through their VPR room, this
    is their camera room where they monitor that through their cameras. So it is real time traffic and real time parking lot information, so it’s a great way to
    find out what parking lots are open and what traffic is looking like here on campus. For more on the fall 2010 parking and transportation strategy, visit www.uh.edu

    Newcastle Light Rail Construction Update #OnTheRoadWithCraig
    Articles, Blog

    Newcastle Light Rail Construction Update #OnTheRoadWithCraig

    September 16, 2019


    – G’day, hi guys, Craig here from The Edge Property Buyers again. We’re out on the road, here we are in Newcastle. Not much to look at except it’s all action and it’s all systems go for the Newcastle light rail. Here we are, it’s Saturday, and these guys are flat
    out all the way down, and of course there’s the foreshore just over here in front of us. And that’s the old
    Newcastle railway station, which is about to be re-opened as a food and beverage district. Of course there’s plenty
    further up that way as well it’s the old Great Northern Hotel. There’s a lot happening. It’s all changing the vibe of Newcastle. It’s all good for the area, and it can be good for
    business in the area when this is finally done. Much like with Sydney as well. It will be interesting
    to see both these areas once this light rail gets up and running and how it all changes
    these strips along here because predominantly it’s
    all been a bit of a dead zone every time I’ve been up here in my youth. Let’s hope it changes the dynamic and ends up with a vibrant
    shopping, restaurant strip and increases business
    for all the locals here. We’ll get back down the road. Enjoy your day, guys, and don’t forget to like and share, comment below if you have any questions and if you want to book
    a strategy session, click the link below. Thanks, guys.

    Light rail has the power to transform cities
    Articles, Blog

    Light rail has the power to transform cities

    September 16, 2019


    I’ve been fortunate enough to look at lots
    of different modes of transport in my time; I’ve done everything from airplanes, to roads,
    to trains, to buses, so they all have their place in our society. But the beauty of light
    rail is its very much city building; it has the power to transform cities.
    We’ve seen it all around the world in both big cities and small cities that it has the
    ability to move people and move amongst a community so that people are really connected
    in a way that they’re not in other modes of transport. And so when we look at a city like
    Canberra where we have so much opportunity to develop land along our main corridors,
    it really helps that light rail is part of that solution and people can move between
    those points and not just travel from one node to another.

    Articles

    Review of W Residences (The Alef) on the Palm Jumeirah

    September 16, 2019


    – Hi guys, my name is Denis and I’m a real estate agent in Dubai. – If you are new to this channel … – over here I’m trying to help investors to understand better the local market. – Right now I’m on a Palm Jumeirah and today I want to show you a very luxury project. – It’s a very unique product for unique people. – I’m standing right now in the living room of the 4 bedroom apartment … – and I will show it to you later on but now let me introduce you the project and let me go and show you the master plan. – So, here is the master plan of the Alef Residences. – This building is the Alef Residences and over here is the W Hotel. – They are next to each other so people who will stay in the Alef Residences … – they will have the direct access to the hotel and obviously, the will get the VIP service over there. – So, the Alef Residences has several sections. – In total there are 8 sections in it and a very big beachfront. – It’s 500 meters. – And what should we know about this particular project? – Well, first of all, there are only 2 apartments per floor … – and all units here are penthouses. – There are no small units over here so the smallest type is the 2 bedroom unit … – but the size of this unit is 5 000 sq. ft. so all of the mare massive, very big. – In this project, they will pay a specific attention to the security … – so people who will stay in it don’t have to worry about absolutely anything. – And what is very important point is that people who will buy in this project they will live here themselves. – It’s not like there will be tenants so the calibre of the people who will live here will be very very high … – and basically, you will know what to expect from your neighbours. – Over here there will be the clubhouse in the centre – and by the way in the W Hotel, there will be a Michelin-starred restaurant. – The lowest price as per availability of now in this project is 14.5 m AED … – and the most expensive unit is available for 69 m AED and it’s located over here. – So now let me show you the apartment itself … – so you can get an idea of what you can expect from this project. – We are right now in the kitchen … – This is an open kitchen … – and behind it, there is a closed kitchen which can be used for a proper cooking. – Now I came to the living room and I believe this is the most important part of this apartment … – because as you can see it’s massive, it’s huge and from here you have an outstanding view of the sea. – Here is the dining area. – As well very big and it has as well an amazing view towards the sea … – and it has lots of lots of space to accommodate lots of your friends and family. – Next to the living room over there is the guest bedroom. – And behind me is the cinema room. – Let’s go I will show you the main bedrooms. – Obviously, it has as well big maids room and the laundry room as well. – So, as I said one of the bedrooms is linked to the living area … – and here we have 2 bedrooms and a master bedroom … – and all of them are facing the sea. – Now let’s go, I will show you the master bedroom and believe me you will like it. – This is the master bedroom. – So, each room has a built-in wardrobes but the master bedroom has an amazing outstanding walk-in wardrobe. – Please follow me … – So, this is the walk-in closet and as you can see it’s huge. – Everybody will like it and especially ladies. – Over here, is the bathroom of the master bedroom. – So here is the bedroom itself and as I said the 3 bedrooms that are over here … – all of them will have an amazing view towards the sea. – And look at this space … – it’s really really spacious. – There are not so many projects in Dubai that can offer you something like this … – and actually, I’m really ??? to name a few who have such big units. – What is interesting about the Aled Residences is that each and every unit here is unique. – There are no two similar units in this project. – So if you buy here something you will be sure that you are an exclusive owner of an exclusive unit. – Ok, guys, this is a quick tour of the 4 bedroom apartment in the Alef Residences. – This particular unit is already sold. – It was sold for about 25 m AED and the size of this unit is 8 800 sq. ft. – There are still some options that you can consider. – And if you are interested we can come over here … – I will show you the apartment so you can come, you can touch everything … – and you can feel the atmosphere of this project. – And believe me it’s outstanding. – If you have any questions please feel free to get in touch with me. – I’ll be happy to help you. – Thank you for watching this video … – and I’ll see you in a next one. – Goodbye.

    Articles

    Brightline Train Makes Ft. Lauderdale, West Palm Beach Inaugural Run

    September 16, 2019


    NAMED IN KING’S ON A WAS OPENED AT MIAMI CENTRAL SENIOR HIGH SCHOOL. NEXT, YOU WILL BE ABLE TO CATCH THE TRAIN STARTING TOMORROW. BRIGHTLINE IS SET TO LAUNCH ITS HIGH-SPEED RAIL SERVICE FROM FORT LAUDERDALE TO WEST PALM BEACH. CHOPPER4 OVERHEAD EARLIER TODAY AS THE COMPANY OFFERED A PREVIEW RIDE. JOAN MURRAY WAS THERE AND TAKES US ALONG FOR THE RIDE. Reporter: WITH A BLAST OF CONFETTI, LOCAL LEADERS AND SPECIAL GUESTS BOARDED A BRIGHTLINE TRAIN FOR A HIGH- SPEED INAUGURAL RUN DOWN THE TRACKS FROM FORT LAUDERDALE TO WEST PALM BEACH. A LONG TIME COMING. WHEN I GOT ON I SAID, ALL ABOARD. Reporter: SIX YEARS IN THE MAKING, BRIGHTLINE IS THE ONLY PRIVATELY OWNED AND OPERATED PASSENGER RAIL SERVICE. YOU FLOAT AT 79 MILES AN HOUR. UNLIKE THE TRI-RAIL TO THE WEST, BRIGHTLINE IS OPERATING ON THE FLORIDA EAST COAST TRACKS, TRAVELING THROUGH THE HEART OF DOWNTOWN. ANYONE WHO IS TRYING TO GET THE WORKER TO AN APPOINTMENT OR TO VISIT FAMILY OR RUN REGULAR ERRANDS BETWEEN CITIES WILL WANT TO TRAVEL ON BRIGHTLINE. PEOPLE ARE TIRED OF DECONGESTANT AND WE ARE PROVIDING A SOLUTION. Reporter: RIGHT NOW THEIR SERVICE BETWEEN FORT LAUDERDALE AND WEST PALM BEACH BUT IN A COUPLE OF MONTHS THE TRAIN WILL GO TO MIAMI. IT WILL BE ANOTHER TWO YEARS BEFORE IT MAKES IT TO ORLANDO BUT THERE IS ALREADY TALK OF SOME STOPS IN BETWEEN. THE TRAIN STATIONS ARE CASHLESS. BRING YOUR CREDIT CARD FOR TICKETS, FOOD AND DRINKS. WAITING AREAS ARE BRIGHT WITH PLUSH SEATS. THERE’S EVEN A PLAY AREA FOR KIDS. $10 WILL BUY YOU A ONE-WAY TRIP WITH LOTS OF LEGROOM AND FREE WI-FI. IN THE EARLY DAYS IT WOULD ONLY APPEAL TO BUSINESS PEOPLE OR PEOPLE MAKING LONG COMMUTES. BUT I THINK ONCE YOU START TO POP IN THOSE OTHER LITTLE CITIES, I THINK IT WILL APPEAL TO EVERYONE. YOU AND I TRAVEL UP AND DOWN I- 95. IF I CAN JUMP ON A TRAIN, I WOULD DO IT. Reporter: IDEALLY, BRIGHTLINE WILL BE A TRANSPORTATION GAME CHANGER FOR SOUTH FLORIDA. TAKING CARS OFF THE ROAD AND KEEPING COMMUTERS AND TOURISTS ON THE FAST TRACK TO THEIR FINAL STOP.

    Articles

    Rail Projects Victoria Graduate Program – Milena

    September 16, 2019


    Hi I’m Melina and I’m the Human
    Resources graduate for 2018. So what attracted me to the graduate program
    is the significance of the project So it’s infrastructure that’s really going to
    change the face of Melbourne So it’s really cool to be a part of something
    that big and while I don’t contribute to the construction side of things I’m
    involved in getting the best in the industry to work for us, so I think it will
    be pretty cool to go and sit on the train going through the tunnel in seven
    years time and be able to think ‘Hey I worked on this’. My biggest takeaway so far is how much I could
    really learn in a short amount of time I’ve learnt the practical side of HR
    and how it’s applied in real life Which is really different to everything
    they tell you in the textbook The recruitment process was really
    quick. I did the initial online application with the CV and I answered
    some interview questions, and then from there I was invited to do a video
    interview online and from there I was invited to an assessment centre. After
    the assessment centre I got a call and the next stage was reference checks
    and a fit to work check and then after that I received my official offer. So overall it was pretty smooth, a pretty quick process. It was all new to me so I was pretty
    nervous during the process but I think meeting everyone in the
    HR team as well, it really calmed me down and it showed me that it is going to be
    a great place to work and a very welcoming environment. So the Grad Program is structured
    in a series of six month rotations so you get to move around the business and move around your discipline and figure out what you really want to do. So far I’ve been involved in a range of general HR activities I’ve done some recruitment, selection, on boarding, off boarding,
    probation management. I’ve also worked on a lot of projects as well. I think it’s really
    great to show me different aspects of HR and also the project’s themselves, and figure out
    where I want to and what I want to do. The grads are really embraced
    around here. We are given real work and real responsibilities from
    day one, so there’s no fluffing around it’s straight into the deep end, which is straight
    into the learning which is really, really good. The best part of the program so far
    is hanging out with the other grads. There’s 24 of us this year and since day
    one we’ve all been really good friends. So any advice I give to grads applying
    for the program is to really research the Metro Tunnel Project and the
    Regional Rail Revival and anything else that we’re involved in just so that you
    know exactly what business you’re coming in to and who you’re going to work for.
    I think the main thing is to just be yourself and just have fun with the process.

    Station Focus | Rainier Beach (ST, KCM) [CC]
    Articles, Blog

    Station Focus | Rainier Beach (ST, KCM) [CC]

    September 16, 2019


    Hey guys, welcome back to the channel! Today,
    we are in a new country and a new city, to show you guys around a new transit system.
    Seattle is a beautiful west coast city, and Link light rail, its light rail system that
    serves as a north-south rapid transit connector is very elegant as well. As the first video in our Seattle outing series,
    we’ll be taking a look at Rainier Beach station, the fourth station northbound on
    the Central Link, and in the very near future you’ll be seeing a few more station videos
    and a couple of different system videos as well. Enjoy the video! [music] Located in the Rainier Beach neighbourhood
    of Seattle, Rainier Beach is situated right in the middle between downtown Seattle and
    Seattle-Tacoma Airport, and it is one of the at-grade stations on the route. Coming into the station on a northbound train
    heading towards University of Washington station, we arrive at its long central platform, which
    is located in the median of Martin Luther King Jr. Way, between the two directions of
    traffic. The platform is long enough to host trains
    that are 4 cars long with a total length of about 110 metres, or 350 feet, but the light
    rail trains run on the route are rarely actually 4 cars long, with the ones we saw on the day
    of filming all being 3 cars long. [music] There is a canopied section halfway through
    the platform, with the two ends bare but still decorated with long metal poles. The design
    of this station really looks quite like a ship with a bunch of masts. The amenities on the platform include benches,
    bins, information and maps, lots and lots of signs, as well as these unique lean bars
    that are placed at each side of hedges that are found throughout the exposed part of the
    platform. Since the trains on the line are light rail
    cars that are literally linked together, there are gaps between cars that could be dangerous
    since passengers could end up slipping into the gaps, so they’ve added these train gap
    indicators made out of yellow bars that’ll counteract that. And at numerous locations on the platform,
    you’ll find the first of six art installations present here at the station as part of the
    “STart” program that allocates a part of construction funds to art projects to be
    used in the stations. This is Eugene Parnell’s Increment, which consists of four bronze columns
    with markings that represent systems of measurement used around the world, as well as height comparisons
    with various animals. Heading down to the southern end of the platform,
    you’ll find an operator’s building for the station that houses utilities like washrooms
    for train operators, as well as some very nice stained glass art on the window facing
    the platform. And on the other side of the building, in
    between the tracks, there is a 240 metre, or 800-foot long track that can be used to
    store two 4-car trains for emergencies and headway management. [music] Alright, time to head towards the entrance
    of the station, which is over at the north end, where South Henderson Street crosses
    Martin Luther King Jr. Way. The station entrance is small but well equipped
    with everything you’ll need for a ride on the Link. Here, you can find some maps and
    information about the station and its surroundings, two ticket machines where you can buy single
    tickets for the Link or a reloadable Orca card for the different transit systems in
    the area, as well as card readers for said Orca cards. This definitely looks different from, say,
    a Toronto subway station with its fare gates, as the Link uses a proof-of-payment system
    instead, similar to a TTC streetcar. And since the fare ranges from $2.25 to $3.25 for adults
    depending on the distance travelled, ORCA card users will need to tap off when exiting
    a station. Here is where you’ll find another couple
    of art installations for the station. At the head of the station is Dragonfly, an
    aluminum sculpture of a winged creature created by Darlene Nguyen-Ely. Inspired by the station’s
    architectural elements, the sculpture is meant to conjure imagery of flight and wind, and
    it certainly is the centrepiece of the station, let alone this whole area. Each Central Link station has its own pictogram,
    which is a small graphic that represents something about the station or its locale in order to
    really distinguish the stations and give them character. For Rainier Beach, the pictogram
    created by Christian French depicts a heron, which is inspired by the theme of flight in
    the Dragonfly sculpture. It is also embedded with fixed points that represent surrounding
    destinations that include Rainier Beach High School, Seattle Public Library’s nearby
    branch, Beer Sheva Park, and Pritchard Island Beach. Alright, time to check out the surroundings
    of the station. The northeast corner of the intersection is a small plaza with some trees
    and some nice seating, and it is considered a part of the station with a nicely decorated
    station sign, 20 bicycle lockers, and a bus stop. Here is where you’ll find another art installation
    of the station. This metal sculpture that resembles sliced pears wrapped in metal wire
    is Buster Simpson’s Parable, and it is an allegorical commentary on the changing urban
    landscape of Seattle and the Rainier Valley. The King County Metro buses that serve the
    bus station here include the Route 9 Express towards Seattle, Route 106 parallel to and
    extending beyond the Link and Route 107 traveling northwest to Georgetown and Beacon Hill. This neighbourhood is quiet and mostly residential,
    and much of the buildings here look quite aged, so the beautiful station in the middle
    of the road and the sleek trains that whizz through is quite a sight to behold, and the
    2000 daily riders is respectable as well for this area. Without a park and ride facility attached
    to the station as most of the other stations on the line do not, passengers are encouraged
    to use other modes of transit to get to their destinations. One of such is definitely by
    bike, with lots of signs that point you to bike paths nearby and all the bike lockers. Another way to travel that last mile is by
    using VIA, a ride-hailing service operating at a few of the Link stations that is subsidized
    by the system. And finally, enjoy a few shots of the Link
    train as we close out this video. [music] Alright, guys, we hope you’ve enjoyed this
    video on Rainier Beach, and be sure to stay tuned for more Seattle videos coming in the
    future. Like, subscribe, and comment down below to tell us what you think about Rainier
    Beach and Seattle’s Link light rail service. Follow us on Twitter and Instagram, and consider
    supporting our Patreon. Thanks for watching guys, and we’ll see you in the next one. [music]

    Articles

    Contra A Copa: The Other Side of Brazil’s World Cup (Full Length)

    September 15, 2019


    [Applause] we’re coming off of a year of the biggest protest results ever seen some of the most aggressive [Applause] we’ve guys corruption financial waste all of the soccer hooligans are coming to descend on Brazil as well you’ve got a pissed off population it seems like a very very large powder keg yeah [Applause] in 2007 FIFA chose Brazil to host the World Cup Brazil it seemed like a brilliant idea hosting the World Cup in the most football frenetic country on the planet little did they expect that it would become the focus of some of the largest protests Brazil has seen in decades this masked civil uprising began in June of 2013 and it surprised even the most jaded Brazilians hundreds of thousands of people paralysed cities across the country over a 20 cent increase in bus fares the police response was brutal in the beginning elite military police units trained to pass by Rio slums were brought to quell demonstrators but the police violence drove more people into the streets for the first time anyone can recall that people began to lose their fear of the police the protests have been remarkable for another reason the public outrage bridged wide class differences in Brazil Rios college educated kids are fighting side by side with hardened protesters from the favela who have borne the brunt of Brazil’s brutal police force thanks to the World Cup they now have a common enemy FIFA the world governing body of football and the unbridled capitalism that it represents in exchange for hosting the World Cup FIFA demanded upgrades to Brazil’s infrastructure and internal security that is Eluned into the most expensive in football history some 15 billion dollars the government insists all of the spending is worth it yes Maria I are now at a masa policía militar a police is if you acquiesce a figure out my ship in Chile warmest regards parada with the Syrian civil war but achilles give you opportunity but the past year is shown the population is fellow this outrage can only be contained through a massive mobilization of troops 170,000 military and police are being deployed to secure the games new laws have granted the military and police special powers to arrest demonstrators in a country emerging from decades of military dictatorship FIFA and the World Cup have given the police and armed forces and new reason to flex their muscles team Brazil may do its magic during the World Cup but this is not about football anymore [Music] in Rio we joined probably the most peaceful protest of the year the annual marijuana March where everyone is too stoned to cause trouble we went there to meet up with Matias who has been filming the cast in the streets from day one last year he’s part of the movement and an activist in his own right not afraid to get his camera up in the face of the police hurling a beer can at a cop last year he was arrested but even that didn’t stop him from filming we headed to downtown Rio where one of the largest rides took place to get an insider’s perspective on what the demonstrations are really about rio de janeiro way of crossing the street now we begin with the the bus fare the mayor’s were real acted and assumed a they assumed office they raised it bus fares both real and some power you know and that got people really pissed off it’s like they’ve been trick and you know like so it sounds like politics man yeah it’s not about only twenty cents it’s about everything it’s about how quality of life is sucks in real and in some pound the big cities the big events such as the World Cup and the Olympics have part of it because people are seeing like how many money is spend it for the World Cup you know it’s already the most expensive World Cup of history and it’s all for people who don’t live here it’s all for the tourists exactly and it’s sad because the Brazilians are such fanatics to football and it’s just like the they’re missing the best of the body they hosting the party but they can’t be there yeah shut up Matthias is taking us to where one of the largest protests in Rio’s history took place last year most of the protests until then had been hidden from sight and confined to poor areas in the favelas but this uprising took place right in the middle of downtown Rio there was you know the protests going all over the country or something like oh my god this is the revolutions coming is the day I waited all my life you know [Applause] people torture the car down there I got the finally the chance to first time I seen a cab car burning and they don’t sport like in the American movies then explode no they just burn burn burn [Music] without expectation with the bits floating well it didn’t you didn’t get your action movie sequence yeah if the present team plays really bad you know like in the 2006 World Cup they suck it they played really bad you know if that happens again things can get out of contr because then I’ll the population will be pissed off with the Brazilian national team and they come on now there’s more like one week of these Gringo’s having party here you know that can be a frightening football and politics are so intertwined in Brazil that whether by accident or design the presidential elections always have in the same year as the World Cup the World Cup has been seen as a way for the government to boost its ratings and there’s an official view that Brazilians love for football will override all other problems hezonia do mundo de mundo a table protégée de Levante DDoS pesos Nena poem grande event Rashmi Candace’s Allison’s commissar disembark Ando Brazil us to reach disaster ystos de todo mundo comas Aria disembark a new Brazil moister Amazon Web ENT me – mais de fest locate the protest but events in Rio last year proved otherwise and could be an indication of what to expect during the World Cup in the city on June 30th 2013 undefeated Spain played Brazil in the Confederation Cup final at Maracana stadium in Rio this would be kind of a dry run for the World Cup 6,000 police were deployed around the stadium versus 1,200 protesters at 7:00 p.m. the match started and with just a minute and a half into the game Brazil got its first chance for an attack Fred number nine made an astonishing goal while lying down outside the stadium protestors played football with tear gas canisters the police engaged Molotov cocktail throwing protesters with rubber bullets tear gas and stun grenades Fred one of the best attackers in football said that he done a lot of good things laying down but never a goal full name on outside the right became more dramatic as the game continued reaching a violent climax as Brazil’s Neymar fired a second goal this left foot high above the goalkeeper Brazil pummeled Spain 3 to 0 defeating Spain’s record 29 game winning streak but this spectacular win wasn’t enough to keep protesters off the streets [Applause] [Music] [Applause] Rio de Janeiro is famous for its sprawling favelas there are 750 of these slums stacked up on the hills throughout the city migrants from the countryside seeking work built these favelas which have spread higher and higher into the mountains but over the years these slums have been taken over by drug traffickers and gangs the deepest resentment against the Brazilian government can be found in these neighborhoods holding what I do a more hateful you know thinking these will you take up the banner and aesthetically these vast slums like the Complexo do Alemao in the northern sector of Rio have long been neglected by the state for decades these places were left to rot basic services are non-existent and drug gangs have set up a parallel government but under the banner of security for the World Cup in the 2016 Olympic Games the government launched operations imposing military law and a de facto police state on a vast majority of Rio’s urban poor at the battalion headquarters of the Brazilian Army at complex Adama a major crew check insists the pacification efforts are not linked to the World Cup CSO Paris own Ella no es Pacifica para copa de Elif we visualize ah de para trás demise Saguna Sinisa rhe camara fundamental message Costa Dorada mio mio favela kilulu engineer the Thomson said Trinamool’s vvv Akina saheba pasa pasa por mucho Grande Jose denser distant image Clinton’s he gives us Tristana CG the abandon medicine practicum energy associates the police Emir to the main tones as well canister screaming walls eras in domine ninh domine ro aside a keeping with them the operation is currently going on right now Antonio Jeffersons my treated Jesus Jesus Evita Jackie Arizona which what was Roger set you gypsum on which we see the the cars the people looking for drugs broken for guns do you think that the aberration puts stress on the on the innocent people the people who aren’t criminals having a deal with the military in the police coming in to do this work a key a comunidade laughs Evo mucho tiempo de manera que los primeros in Tony stay si UD Sega yup watch a converse aquagenic you meadow GT Emma hey Talia Sunday poised do crimin was it on kompis our tempo no sons Serie C Medicaid esteem man Eve a key which tab stop residential don’t even ask for money – people the pacification program resembles nothing less than a full-blown military operation Rios hotspots presents some of the most challenging and dangerous terrain and Brazilian elite units are some of the most highly trained in urban warfare right now we’re at favela da Marais it’s a favelas situated in between two very important roads in Rio now for a long time a lot of the favelas in Rio were not under state control there were no police here at all they were controlled by gangs so the government has started occupying these spaces these neighborhoods to try and bring them back under their control right now we’ve got military here and once the military clean up the the neighborhood they’re gonna send in the military police and then the civilian police the civil police is a lead squad known as cote will be among the first to respond to any trouble during the World Cup cote spearheaded the pacification efforts of Complexo do Alemao an operation famous in Brazil for being one of the deadliest my stylist NASA buzz akima who from marcus operators on Friday I had to model complex Dalia mom and I say keep for a premiere keeping track na kijiye no complex circuit okay but kinda CJ fair walking around the police headquarters it’s apparent that the World Cup has been a windfall for the police and the private security business some Calabrian da de nos Damon hotels so the pro corona mark is here yeah it’s the bank that’s anyone luckily chewy that’s area of the San Bernardino si an Oscar Aubrey and add th kostroma ant Ranas comunidades a aqui en Casa give ear as Marcus quasi a natural V those columns if you come before I didn’t hear a breezeway key in cash offers you a secure version of an alkali all blended much more like a lot a mountain so washed away [Music] [Music] [Music] in Thomas a samosa favelas moolaade a rich Frieder to ossify felt appreciated Apollo’s rapid operation as Ducati tourists explore kapa quality rau French but programmatic decima sobre el some scam with Ezra’s estimate preocupado que está cuidando yeah he’s no per se que te Tony Stevo cuidado de bata hace para la ciudad en contra for example a key staging Escondido Leo’s conjured a key a woman’s vanity quadrant eh Sampson bein straight eternity reproduce de todo se Shippuden be a change in contra [Applause] conseguir a key advantage of in entrando por aqui press coming disparage the Summa to the PDO change detect owners favelas mistress praça you ever ever had to jump down this is easy yeah yeah [Applause] [Laughter] while the fake favela was cool we wanted to hear what the cops do in the real favelas Rio’s elite police units are notoriously trigger-happy every year officers kill about 1300 people a vast majority of them are poor and black inhabitants of the favelas thousands have also been disappeared we’re on our way to favela Hasina to meet with the wife of a man who is disappeared by the police last year his name was on a real dough and his story has resonated with many of the protesters in Brazil his mysterious disappearance the hands of the police call up memories of Brazil’s military dictatorship pets can you tell me what kind of person I’m a real dough is like I’m a developer swaboda la comunidad Nasiri creatinine KCl at aerospace Osheaga Sima de Falla becchi nada de Mario de Falla nada a police Amato so new cosmo es mio capo Trafficante marta mo stroke or police Almaty so me in Tabasco estados de minimis comunidade pocketed raka bo-boogie push public action movie LaVon de marido oh no very important education shigeki de nasi gonna set up a pair mio marito antibody for etomidate OPP vo go Bonilla apparel fritto paper mill marriages yo como si ma de patrasche Yoko Paris principal Nelson Sessler Selma Mario porque se no Abbas a fa la cerveza por la casa umoja viva la première family bearing American tinnitus Eva Braga’s calamari okay image image emerges a policy I if I come in size of a proper associa community room [Applause] AHA sentai Oh jeepers I’m assuming the contest chemical protest o mundo – away AHA synthetic Apache low over to me I’m a real dose case through even more people into the streets to join the protests as it fueled the fire of an already volatile population Brazilians have had enough of the brutal police tactics and they refused to be controlled again by a military police state [Applause] [Music] in order to host the World Cup FIFA demanded that Brazil go through a huge makeover in terms of security and infrastructure on the ground in Rio this translated into a war against drug gangs but really it was part of a larger war against the disaffected population in the favelas but the favelas fought back killing officers and even shooting down a police helicopter in the North Zone of Rio just four kilometers from the World Cup Stadium 8,000 families occupied an abandoned telecommunications building when it came time to clear the mountain April this year to make way for the games the streets erupted in violence there will be no cup has become a rallying cry across the country resonating especially loudly from within these favelas [Applause] and each summary execution at the hands of the police has stoked more hatred towards the government and its grand plans for the rich [Applause] it seems the government’s only response to this public anger has been to use more force we went to a hillside slum called favela Haseeno one of the largest in rio to see how things have changed since the police gained control two and a half years ago pacified in november of 2011 favela hosseini is now under 24-hour police surveillance the omission was l feel so happy create a favela Coliseum automatically cheer someone can I try the Horde wish to Akira what’s up over safe woman I perceive I was in severe we have flex this project to do we study monitory by the scope is constant are so might ancient ceremony Colorado felafel years [Music] so I’ve been walking around for village aho see Nia being shown around being shown what’s been happening since the pacification and we met a young man who doesn’t want to be named he’s part of the gangs and he’s going to tell us what’s going on so how do you and people live in the favelas feel about the World Cup wha-wha Patek or metabones in Brazil myself II support my fajitas before publication Sandeep usually down of a cervical panettone multi-person today’s n operating vagabond area commercial annexed to defected Camerata Papa Brazil face passage my interceptor compassion for mr. Theodore will be tied to Germany compass on tourism grab them film I did not who are you taking a photo he made shale rock other people in France a fantasy the symbolic on by this grand conditional but they are cotton physicians philosophically instead of investing in basic infrastructure like plumbing in hospitals it seems like the only money the government is spending in the favelas is on cameras to monitor the poor and make sure they don’t break the law so how do you guys feel with cameras being put up everywhere Carlo keep a certain opinion is marriage gvg a personal leave Donaire a specific centralized dodgy being Vegeta bra Andre beneficial this will decide okay beer point sixty of the 140 I wanna see for few more about size nonprofit John Hoover idea chromatography shuttle may do or in venture Carmela see successes imagine proper proper box please please Armani it in under engine you put Louisiana prosecute this way mm-hmm Mukesh don’t wash you see monitory profound sake for example dr. Braga we wonder who is actually watching all these cameras so we went with Matthias to find out what was behind all this Big Brother style monitoring we are going to the CIC see with the central command center command Center for real is that they have all the cameras the monitors everything they have how the ages is that the military police the city police etc for years I hope to get in press it but at the same time I hope not to get impressed because if I get impressed that means they’re really watching us and that’s not cool talking driving around Rio with Matias is always an adventure if we’re not getting lost we’re running out of fuel or both I just hope we don’t get out of flow in the parking lot of the of that next door to a circus school the command and control center is a brand new real-time intelligence and surveillance facility built for the World Cup it cost the government almost fifty million dollars to complete and is the central hub for all surveillance throughout the city few of Rio’s residents know this facility even exists it’s so new that getting to its parking lot means an axle breaking drive over the sidewalk drive over the sidewalk to get into the parking lot and they’re not supposed to do that right okay they got the government so mums car didn’t get hurt the command and control center is part of an ambitious plan to harness the power of big data and is headed by officials from the military police our first out the server room Josh cam is not into it data bytes so say he stung call economize Sam III in Tutera bytes now salah considerable is on the command and control center was built up to deal with the World Cup and the 2016 Olympics but it’s also provided the government a powerful new tool to watch over the most troublesome favelas which surround the world cup stadium security no certain tastes amazing Hadas song fill destroys a bazooka complex dailymotion values this community I travel a silver Lance a shaved monkey so to reach that if they are akhada moon la liga instead of animation sow yes Dada so it starts on them sunfish village which policy I shall oh goodness trees never intentionally garnish it with some Pradesh Bashar evolution SSR what did you mail yes mbm ideas in mind with every part that police donna massive cost sampling of manifested sound really popped entire by my consumer the man officials so what is a key down almost to Brazil keep encouraging the regime the center is part of a larger plan to keep tabs on protests and a move that’s been met with widespread popular resistance the Brazilian government has tried to pass a new anti-terror law that would make protests illegal the law would allow fifteen to thirty year sentences for people inciting civil unrest like many Latin American countries Brazil has no anti-terror legislation because such laws were heavily abused during the military dictatorship which ended less than 20 years ago Brazilians refused to let the military regain control of the country and more and more citizens are now taking their anger into the streets [Music] Rio’s favelas may now be under police control but little has changed for residents criminal gangs may be temporarily silenced but now some police have taken their place skimming money and enforcing the right to do so some police are now shaking down businesses here from the providers of basic services like health care water electricity to the owners of food stands bars and nightclubs like this in the southern Rio slum known as favela Pacheco [Music] we’re in the south side of Rio which is a big wealthier and since the pacification of the favelas gentrification has started happening here now these trees parties they were free so the poor people would always come and party and the rich people were welcome saved by drugs but now that you’ve got to pay to come in these clubs the wealthy people are here but the poor people have been left out it’s not just getting into the club that now costs more but prices are soaring on assess ”tis like food transportation rent and what hits hardest for brazilians the cost in football matches we went to see how this plays out in Rio’s newly refurbished Maracana stadium the match was between two Oreos oldest teams Flamengo and luminance [Music] my ambush the biggest dam in Brazil while fulminated other team go to the overclass after the film resume the second goal they they started chanting silence in the favela sighs the favela the state people shut up you’ve got the rich people actually shut up do you think any of these people are gonna make it to the World Cup or do you think it’ll be too expensive the thing is I like $500 not only can most not afford to attend the games but Brazilian vendors can’t even profit from all the money that’s coming in from tourists to accommodate FIFA’s requests Brazil overturned a decade-long ban on beer sales inside stadiums while at the same time canning beer sales within a two kilometre radius from where the games are being held further shutting out working-class Brazilians who make their living selling here outside the matches out the government propaganda about the World Cup was out you could have bring lots of money and jobs to the country but as it approached we are seen as quite different they don’t don’t this out is poking laughter no standing by outside here when there is going to be their users games here they won’t be allowed there will be like two kilometers for their probably selling beer for the protesters the ot1 Milka Milka dad or the Commission to Dubai who gave a shitty here Janu had magic no hi nobody listen up you FIFA that’s what they’re saying here in this sprawling encampment in Sao Paulo not far from one of the gleaming new World Cup stadiums so right now we’re at the people’s cup camp it’s a huge camp of over 4,000 families that are here protesting and we’re gonna be showed around by an organizer Ejim Milson he’s it take us into the camp he or she assists are you a chief economist a Kiana peaceful gentle movement this was we’ve done that finally Kano food well we stopped here in the middle of the camp we’ve got a fire going so we’re gonna ask the locals here what they think about the world cup ouple Munda yellow girl made a difficult idea Vado Castle dead on a trajectory from Gaston me no initiative target for Delia Dharmaraja way to Casa the pro tip about fight bralla arco opposite yet approach / – it’s my dollar to buy a beautiful aesthetic open to hit the target them but the government is determined to show Brazil is ready and able to host the games and will use any necessary force to make sure things go according to plan the erosion exactamente pathologist to be affected with the eye recently she have the procedure wasn’t that official fans laugh this exercise shows how they would remove a single protester but there will most likely be tens of thousands with teachers security guards bus drivers trash collectors and even police themselves threatening to strike and shut down Brazil cities during the tournament the competition to host the World Cup is often as hard fought as the tournament itself that’s because the chosen host gets a chance to show off to the world what it’s capable of the Brazilian government has seized the opportunity to show that it’s arrived as a top global economic power but it’s not just the government and gets a chance to tell its story the people do – including those who don’t typically get a voice at home let alone abroad that’s gone oh I see you have one breakfast item any attention yeah it’s of having to come to change buzzer sound and now that the games have started they’re going to make sure they’re heard loud and clear [Applause] [Music]