Build Your Own Railroad Tracks
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Build Your Own Railroad Tracks

August 13, 2019


– BOOM! What’s going on everyone? This is Steve Larsen, welcome
to Secret MLM Hacks Radio and kind of a crazy episode
that I wanna teach you guys little bit more about
how I chose the next step that I needed to be focusing on. If you’re like me you know
MLM is an amazing opportunity to grow a real asset for yourself. But you also see that there’s huge issues starting to emerge. Like, why haven’t big
MLMs let tactics changed in over 30 years? Or why have they’ve
been cutting commissions smaller and smaller? Or even how dumb is it
that old MLM rule say, you’ll get in trouble
when you use the internet to grow your team. Is this some of the blurred
question we all face today? This podcast will show you
how real MLMers like us are waging more on the old dying methods. And we aren’t cheating by only bugging uninterested family and friends. Follow this podcast while I expose the shocking methods I’m using to build my 10,000 person downline and get people begging
to join my team daily. Here’s to the new tactics
without all of those old rusty MLM shackle’s myth. My name is Steve Larsen and welcome to Secret MLM Hacks Radio. What’s up guys? Hey, I am here at the… I’m actually in Temple Florida right now. I actually… I live in Boise, Idaho. I grew up in Denver, from
like age 5 till you know, till I left the house. And grew up in Denver,
Little Sand Colorado actually and had a ton of fun there growing up. Love golf courses! I actually don’t golf that much so it’s kinda funny me saying that, but we grew up on the back
nine of a public gold course and so coming back to
this places right here always reminds me of growing up. Anyways, right here I’m in Temple. I’m actually in this
building right over here. We are doing a speaker training, I’m attending one, I’m not giving it. Anyway, I’m at a really
interesting spot now where I just focus on trying to learn from specific experts, from their specific, like, talent. I don’t wanna go learn from somebody whose not that absolute
best at what they do. It’s kind like… I’ve ranted on here before, I’m not… It’s not the purpose of this episode but I’ve ranted on here before about like, look, if someone isn’t rich, stop listening to them
about money advice, right? Cut it out! If someont isn’t ripped,
like they’re really strong and have like no fat on their body, don’t listen to them about trying to go and you know, get healthy. It’s the same thing with
this MLM stuff, right? If somebody is saying,
“Hey do the X, Y and Z”, and they’re broke? Then don’t listen to them, right? And it sounds like common sense but it’s hard to do at first especially if you’ve not been careful on who you listen to in your circle. Anyway, I had to aggress. So, the reason I’m here is
for that exact reason though. I love speaking on stage, and those of you guys who
have been to one of my events you know (laughs) I
love speaking on stage. And I’m not bad at it, and I’ve got… But I wanna get better. And so I’m here learning
from one of the absolute best he’s absolutely incredible. His name’s Myron Golden, and anyways… I’m very careful on those
that I chose to listen to now. So anyway, it’s been a lot of fun. Hey, what I wanna talk real fast though about is there’s… Hopefully you guys enjoy
these series we did that four part series, try now this is kinda the end of that. This isn’t… I think, I believe the
next episode I after that, maybe the one afterwards, I don’t know I kinda batch record my content. But, anyway the four part series about going through and creating a
product funnel for your MLM right, it is really powerful stuff. And that really is how
a lot of big guys do it, and you know, that is
exactly what we teach. So hopefully take some of it serious or just choose one method but one of the common questions that I get after going and (laughs)
teaching something like that, is a lot, right? Tight in that one training… I don’t often share the
trainings on a podcast, but I thought it’d be powerful
for you guys to see it if you are interested, just
go join Secret MLM Hacks, go to secretmlmhacks.com but anyway… I thought I’d break it
up and share with you how we do those things, and sell using the internet. And yes, MLM involves, the future of MLM involves the internet. I’ve got some really aggressive things that I wanna share with you guys (laughs) coming up here soon, if you haven’t checked
out the mlmfunnel.com, the mlmfunnel.com is a… Anyway, just go check it out. The mlmfunnel.com, fair
warning the video might be a little bit aggressive. Watch what I’m doing in it though. Anyway, one of the biggest questions I get after teaching something is,
“Stephen, what do I do next?” and I understand what
they’re asking and I get it. You understand that when you first start learning anything, right? Any new topic involves a
series immersion in that topic. And so while you get immersed in the topic which is great and you should. There comes a point where you know enough of the framework to
just kinda move forward. Right? And you don’t need immersed anymore and success is no longer on
just getting another book. Right? And getting another,
getting another course, getting another CD,
getting another whatever. If you don’t know a lot of these things, then just immerse, right? Go on in deep dive on whatever
topic is you’re learning but of eventually, like
the highest leverage activities you can go do has nothing to do with getting another book. Slowly, what starts to happen is the next highest leverage activity. That’s the way to look at it! It’s not how to become a master in X topic or whatever it might be. What it is is, how can I have the fast… Ask yourself that question, how can I have the fastest leverage? How can I gain the most
leverage in my life? It’s you know, towards my goal,
and whatever I’m going for. And so, pretty soon, you’ll
start to realize that like like I’m saying, getting another book, getting another course,
another CD, whatever that is. It has nothing to do with it, it’s actually might be
hindering your progress. I need to know it all! Stephen, what are the
rest of these secrets? It’s like, I was just
like, oh man, just… Anyway, once you’re
gonna have the baseline understand that asking the question, how do I get more leverage
towards what I’m moving towards, that gonna be a different response a different answer than
you go and get, right than getting another book. And so what it starts to turn into is… I mean it’s not a fun answer
but it’s freaking action. Right? It’s just… Just go do it! Just do it! Right? And so I wanna give you guys
a very simple thing that I use to do that personally. So when I left my job about
a year and a half ago, and did this stuff full time. It’s been awesome! You know real quick, you
start to realize that, Oh crap, I’m the one that comes up with my own checklist everyday. Right? Nobody’s giving me a To-Do-List. Nobody saying, “Hey, Stephen, this is what you gotta get done today”. Nobody’s looking at me and saying, Hey, you know, did you
noticed this, this and that? You gotta go and look
at those things, right? Not only do you need to
go maybe fix this or that, or maybe have more clarity in the product around these things but you also gotta go do
the normal fulfillment of the product, you what I mean? Anyway, no one is giving me a To-Do-List and this is where I find
most new entrepreneurs start to struggle quite a bit. It’s like a gorgeous
scenery in the background. Holy crap! Anyway, I’m gonna go
take a walk over there. Seems pretty awesome looking,
I mean that’s pretty cool. Anyway, so a trick that I play with myself is like you know, or dance
around this question a lot is well, Stephen, what would you do next? (laughs loudly) And then I
answer it, and that’s what I do. Okay, now you might think about it, Hey, Stephen that’s so simple. That’s the freaking point! Too many people make it
too complicated, right? What would you do next? Do that, right? And I say this, and it sounds
like I’m being insulting but i promise I’m not. This comes from me having a… Now coached like over
20,000 people in this stuff and what I’ve find ends up happening is after I teach the major frame works, and after somebody learns, right? After somebody learns
the major basic pieces to take a move, instead
of them taking a move they start distracting
themselves with more education. Right? And then when I say, go do it with it. But they’re like, “How?” I’m like, “Well I just told you how!” But Stephen like how should I
go and do the Facebook Live? I’m like, “Okay, this is okay
I get it, you’re gonna go and download this APP called Facebook, you’re gonna flip your camera sideways and your gonna press Live, and then just click Go Live Now”. And they’re like, “Oh, really?” And I’m like, I’m not
trying to be condescending I’m saying, stop over complicating it, and realize you were filling the gaps in pursuit of the very
task you’re moving towards. That makes sense? If you don’t know all the answers, no ones gonna know all the answers. So if you start… It’s just interesting, okay? Of the… Let me be really stereotypically
over for a second, okay? As if this podcast isn’t
controversial enough. Let me be really
stereotypical, okay here it is. What I found is that, I
hate millennial bashing. It drives me nuts. Not just cause I am one, barely, but it’s stupid, all right? Baby boomers who make fun of millennials yeah, your parents said the same kind of crap about you, too, all right? I’m doing pretty well, I’m a millennial. It’s just not a really
a fair thing, but okay, here we go, check it out! So millennials, what I
found most of the time is millennials have a hard
time with what I teach, because they start to
feel a little bit of pain or discomfort, and they’re like, “I don’t like this”, and they slowed down. Okay, that’s very stereotypical. Not saying it’s always true, not everyone’s like that, all right? The baby boomers, they typically
will look at the things that I’m doing and they’ll say, “Yeah, but you have to be a techy”. No, you freaking don’t! I have no idea how to code, all right? You don’t! Has nothing to do with
it, get over it, right? That’s the stereotypical thing that I hear from baby boomers. The stuff (laughs)… Is it okay if I’m a little bit
open and raw with you guys? Cause I’ve done this a lot now. I’ve done this for years
and years and years. It’s been four years now. I guess it’s not years
and years and years, but it’s still a really long time and a lot longer than most of you guys has done this on the internet. So like, the crowd in
between the millennials and the baby boomers, they typically… The issues that I noticed
that they most frequently have is they have a hard time believing that it’s possible for them. They’re very freaked out by scams. If they didn’t picked this up… This is what I found normally. If they didn’t do
anything entrepreneurial, if they didn’t do anything, it was just the smallest
amount of calculated risk, they have a very hard
time taking on new risk. Now I’m speaking in some pretty major, maybe possibly offensive
but truthful stereotypes they’re the ones who say that. Here’s the purpose, here’s
why I’m saying this, while we’re going up… And I’ll never be the guy
that makes fun of school, they do the best they can
of what they’d got, okay? While we’re being raised,
we follow a set of tracks. And these tracks are built
for us, and they should be. We’re no right to make these
huge decisions on our own, I gotta five year old, a little
girl who just turned four, and then we have a on year old, all right? I’m not letting my five year old go around and make my tax decisions. You know what I’m saying, right? There are things that you have to learn just through basic development,
through these tracks. And things are told to us
what we do, what we can’t do. Yes, no, good, bad, up,
down, left, right, okay? There comes a point though
where the tracks end, right? Where you suddenly realized
like man, I’m on my own! And you follow the tracks,
or didn’t and whatever. But the tracks stopped,
and for whatever reason the tracks are no longer
being built for you. This is a very crucial moment. And what I’ve found,
again very stereotypically across all the three
categories I just mentioned, baby boomers, right? Baby boomers, millennials,
and those in between… What I’ve found is that those who have… It has less to do with what
category are you in, okay? And what it has… It’s more about is have
you ever, ever, ever ever had any experience
building your own tracks and having the confidence to
take a step down that track. Very few people shockingly
enough have done that very few adults. If I can catch teenagers, right as that is starting to happen, I found that they can
usually take on models on what I teach a little more easily. It’s not to say no one else can do it, they just fight it less. And again, major stereotypes
I’m saying all these stuffs and I totally getting
it, “I’m not that way”, then that’s great! That great, you’re doing
things that are not normal like thanks for being a part of the show. Appreciate you guys being here, right? But what I’m saying is, if you’ve never had any
experience ever building your own tracks, the confidence of having your own idea, right? Learning the framework, and then stepping back and saying, what should I do next? Having you a thought and
then having the confidence to say, that’s not a dumb thought, because it came from me! And then having the confidence
to lay that track down and then take a step on it without anyone putting a
cattle prod to your back, many adults cannot do that, okay? And that, that is what
I found stops people mostly from doing any of this stuff. Has nothing to do with,
does it work for me? Yeah it does. Let’s see, do you need leads or sales? Yeah, okay you got it. The issue is not that. It’s not the models. It is the people’s behavior
once they start executing the models that I teach. That’s where they have a huge issue! That’s the hiccups, right there. It’s not like, well, Stephen
I don’t know these four wheels that are attached in this
body in a steering wheel. This car, does this car actually drive, does it actually move? Right, people are like, “Yeah, the car drives,
just call it the car”. Okay, where the people get messed up? It’s not on the wheel. It’s not on, hey, does the
engine actually turned on? “Vroom, oh yup, there it is.” It’s their execution of being the driver. Can I sit inside of the seat
of this vehicle and pilot it. That has been the biggest issue that I’ve had on any kind of program, any kind of coaching I’ve
ever done ever with people. It’s never ever, do this
models really worked? They worked. It’s people don’t allow themselves… So anyways, hopefully
that less you sink in this little bit on I’m talking about here. Whatever it is that you feel
like is the next thing to do, just do that thing. And that is why I have gotten where I have in such a short amount of
period, a short amount of time. What I start to learn is that most people don’t have practice making
decisions and just doing them. And so if I’m making any decision and do it to the slightest
degree even really badly, it usually equals success, because there’s very little
real competition in this world because most people can’t
do what I’m talking about. Now you listening to this show right here, you reading the blog, you
listening to it on iTunes you watching on YouTube or whatever, you’re different, all right? We’re all different cats. We’re all different people sitting down and hanging out on this show because you’re not gonna
listen to something like this without already being
a little bit different than the society actually is. You know what I’m saying? Anyway, congratulations and welcome. Two pieces with it though. Number one, don’t expect
other people to be like you they’re just not, and that’s all right. And some people, they just
wanna go work at nine to five and then go die slowly, that’s okay. You know what I mean? And I’m not making fun of that. I’m just saying, that’s what
they really wanna go do. They wanna go do their nine to five, grab a four-on-one okay, and
try to live up the savings and that’s truly what they want. Don’t try to change them! Your role is not to baptize
them in your beliefs that why that’s why I
try to tell everybody that rule number one is that
they come to you, all right? MLM recruiting, product sales, in any company ever, all right? They come to you! And the better marketer you are, the more of them will come to you. So anyways, second thing with this though is that just know that… If I again… If I don’t know what to do,
the easiest thing to go do is to make sure I understand the framework that I’m following and
then I just ask myself, what’s the next step that I could take that will get me to cash the fastest? So I challenged you on
this podcast episode there’s not much more of me to say I may have ruffles and
feathers with this episode but I’m just telling
you from my experience having coached like 20,000
people with this now. Okay? It is, it’s not does the model work? It’s the drive can’t get over, “I’ve never built my own
train tracks before!” All right? And then they try to change other people, don’t do that, all right? And then the real issue
that starts to pop in also is that they just there’s so much skepticism in anything. Right? If you’re a natural skeptic, it’s really hard to behave
as an entrepreneur, right? You already have enough no
ways going on in your head. Will it work, will it work? I hope it’ll work, I hope it’ll work. And you got noise from the
outside from friends and family who are well meaning,
right, but still noise. Is that gonna work? Is that (mumbles) things gonna work? How much you’d take us out to lunch? You see, I’m sure you’ve
had people say it to you. I totally did before anything
like big ever happen, and it was terrible, and it sucked. And like, shut up! No, no, this is the one,
this is the thing, you know? Anyway, so anyway… I had to aggress a little bit but all I’m trying to
tell you guys is that if you don’t know what to go do next first thing you go do is you make sure that who you’re following
has actually done what you’re trying to go learn. Okay? Don’t just learn from
people who are theorizing or did it a long time ago. Stuff changes quickly. I only wanna learn from the horses’ mouth the person whose doing it right now, okay? That my strong honest
opinion with it, all right. Number two, do you actually
understand the framework that you’re learning from that person, or that guru, or that
coach, or trainer, whatever. If you don’t, stop there. Just keep learning there. If you do understand it, the next question you ask yourself is, what should I be doing next? Then when you’re like, oh you know what, this is what I’m gonna go do
next, X, Y and Z or whatever. Just do it, right? What would you do next? Cause there was a time when I was on stage is people ask me, “Stephen,
what would you do next”? “Okay Stephen, this is
the scenario I’m in, this is the exact scenario that
I’m in, what would you do?” Someone asked me that
probably about six week ago in an event I’m speaking at, it’s about 400 people,
they all paid like 25 grand to be in the room or something like that, 18 to 25, to 50 grand even. It’s a bit roomy, an expensive room, and this lady stood up and she asks me, she said that pretty much the same thing. “Here’s my scenario and I’m in
a different situation here.” And I’m like, “I know, you’re not”. Okay, here we go (chuckles). I didn’t say that but
in my mind it was like, okay not really. Do you need leads or sales? She’s like, “But I sell
something a little bit different than everybody else here”. Like, that really doesn’t
have much to do with it. Still a sale. Anyway, and she goes,
“What would you do next?” And I flipped it on her and
I said, “What would you do?” She goes, “Well, I should go X, Y and Z”. And I was like, “Do that”, okay? You see what I’m saying? All you’re gonna do is you’re gonna focus on step number three,
is executing the model. Number one, are you
following someone who’s rich or is very successful in
what you’re trying to go do? Number two, do you know the framework? And Number three, are you
executing the framework? One little question at a time. What should I do next? That thing, boom that! Now what should I do? That thing, next, boom! And put your head down,
stop looking at the clock. And then you look back
up a few months later, and be like, snap, look
how far down the road I am, that’s crazy (chuckles). That’s how I pulleyed it, and that’s how honestly
most people played the game. Can’t… Anyway, I’m done. Hey guys, would love to
have you come to OfferMind, if you don’t know what it is, go to offermind.com,
it’s in like mastermind, but it’s offermind, offermind.com. It’s an event where helped people learn how to craft and offer. We have a lot of MLMers
that have come to marketers, direct sellers that come to it because what allows them to do is learn how to out value their
uplines and their downlines. Which makes you the obvious choice to join and people are trying to find who to join inside your company. So it’s pretty powerful. Anyways, offermind.com again if you’ve never seen secretmlmhacks.com go check out the free web class as well. Someone was like lighten me
up once cause they’re like, “Don’t call it free if I
have to put my email in”. Man, where am I gonna send
you the link to watch, right? Put your email in, it’s free. Anyway, excited to have you guys here. Thanks so much for checking on this show and I will see you guys on the next one. Bye. Boom, hey! Hopefully you like this episode. Please remember to rate and subscribe. Hey, like you I love MLM. It is a long term asset
that can pay anyone for life as long as they build it right. If you’ve recruited anyone ever, you know that the recruit’s first 30 days are some of the most crucial. It sets their pace. So to create the right tone
for my new recruit’s career, I created a 30 day on boarding training that walks my new recruits
through things like, how to set up their back office, how to get bonuses, how to set up my team’s
recruiting funnels, how to get internet traffic, how to close leads. Here’s why I’m telling you this, if you wanna by a fly on the wall and see how I trained my new people, you are more than welcome. My team’s program is called Pack MLM, and you can check
out most of it for free by going to hackmlm.com. Fair warning, the course is
meant for my own team though so if you come in and
you wanna check it out you are going to get pitched
to join my team, okay? We’re marketers. This is one of the only
times I’m gonna get forward about my own MLM sidenote, it’s mostly because my
Facebook messenger is littered with people asking what MLM I’m in, so I will bite a little here, okay? So I’m gonna be clear I
don’t want anyone thinking this is a now pitch fest. If you don’t wanna be
pitched, that’s fine. Hey that’s okay, just don’t check it out and keep enjoying the podcast. But if you wanna see how
I’m onboarding my people when I’m training my new recruits, and walking them to their first 30 days and setting that pace and tone, literally just go to hackmlm.com.

1 Comment

  • Reply Debra Jenkins July 17, 2019 at 11:05 pm

    Action is the KEY to leverage!

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